Studio
Forrest Creative
Start with what you want people to feel
The Challenge
Great experiences don't happen by accident
Organisations have commercial objectives. Guests have needs and expectations. Creative teams have ideas.
Where do we start to connect these to create memorable experiences that deliver and drive repeat business?
Human needs
What is the joyous emotion that we want to evoke within the end user?
Business goals
What commercial outcome matters most to the organisation?
Creative ideas
What could make the experience meaningful and memorable?
Pragmatic delivery
How do we turn the idea into reality within practical timelines and budgets?
Services offered
From ambitious ideas to meaningful experiences
Define the experience strategy
Understand the intended experience and the audience demographics, and connect the ambition to clear objectives and priorities.
Creative and digital production
Connect stakeholders, creative specialists and delivery teams to move ideas from concept towards delivery.
Innovative cross-platform approach
Explore how physical environments, digital products and service touchpoints can work together to improve a journey.
Practical approach
Bridging the gap between digital and physical using joy
We live in a world where digital products don’t exist in silo; they are used by people living in the real world. The same can be said about physical spaces, which are no longer complete without a digital aspect.
I work at the intersection of experience strategy, digital products and live experiences by connecting human needs (joy) with business ambitions to create experiences that leave a lasting impression.
But, how can we connect them?
Start with joy
Most experiences are measured by commercial metrics. These matter, but should not be the centre. The point is how people feel. If joy is the metric you design for, the right commercial results will follow.
Add moments of delight
Joy is the overall feeling. Delight is the surprise and unexpected moments that makes an experience worth talking about. These need to be sprinkled in like magic.
Link the physical and digital worlds
The best digital experiences get out of the way. They remove frustrating admin and work quietly in the background so guests can enjoy the show happening in front of them.
Make it inclusive for everyone
Connection only matters if everyone can take part. Technology can help here, from accessible booking to quieter sessions and assistive tools, so everyone can choose how they join in.
Approach
An experience fully considered
To make an experience truly memorable, every element needs to be considered from start to finish. Nothing can be overlooked.
Strategic approach
Bring people together to align objectives and agree on the timelines an commercial objectives.
Physical guest experiences
Shaped by working in Disney environments, I infuse service excellence and entertainment into live operations.
Digital product management
Experience in interaction design and customer journey analysis with an accessibility focus.
Project delivery
Working with teams and stakeholders to deliver projects on time and budgets.
Testimonials
What people are saying
To make an experience truly memorable, every element needs to be considered from start to finish. Nothing can be overlooked.
“Ben was incredibly intuitive, always one step ahead, anticipating what needed to be done and making sure nothing slipped through the cracks. He is sharp, reliable, and just really easy to work with”
Customer Experience Lead
“Ben not only creates great designs that are user-focused, but he also understands business needs and constraints by starting conversations to ensure everyone works in alignment”
Product Analyst
“Working with Ben to design, build and manage a sold-out pantomime was a dream. He made the process of collaborating with creatives and technical leaders easy to deliver a show that engaged audiences and drove repeat business for the theatre”
Head of Programming
“Ben crafted an in-store experience that allowed people to be immersed in the story of the brand and to make better choices when shopping. His design inspired people and resolved wayfinding issues we had to increase business metrics”
Store Manager
Forrest Creative
Let's work to create some magic together
Whether you’re shaping an early idea, improving an existing journey or exploring the connection between digital and physical experiences, let’s start a conversation.