PLAYBOOK

Notes on designing and delivering experiences people remember.

The power of human connection in a digital world.

Where can we bridge the gap?

Read on Substack · 1 day ago

How Disney’s MagicBand created the perfect omni-channel guest experience

Remember when a day at a Disney theme park meant stuffing your pockets and bag with a wallet, room key (physical one or a key card), printed tickets,…

Read on Substack · 3 months ago

3 reasons why the Wizarding World of Harry Potter is the perfect blend of design to increase repeat visitors and revenue.

Read on Substack · 4 months ago

How the ‘Shop in Shop’ concept can save your local high street and massively improve the customer experience.

Read on Substack · 4 months ago

Designing for Delight

Read on Substack · 6 months ago

Inclusive retail store environment: Focusing on fit rather than gender

Read on Substack · 7 months ago

Walt Disney World MagicBands and how they enhance the vacation experience

Read on Substack · 8 months ago

Is retail store design inclusive?

Read on Substack · 8 months ago

Giving Apple Health the Personal Touch

Read on Substack · 5 years ago

How can the experience of contactless payments be better and safer for every user?

Read on Substack · 5 years ago
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Forrest Creative

Let's work to create some magic together

At the heart of my approach is a commitment to quality deliverables, transparent communication and joy.

 

Discover how we can work together to craft and deliver experiences that wow audiences and drive business results.

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