Ben Forrest
Creating experiences that make people feel joy
Experience Designer • Creative Strategist • Performer
Joy is the most powerful emotion we have
It fuels our creativity, relationships and desires
So why are we not designing for it more?
My approach
Bridging the gap between digital and physical
We live in a world where digital products don’t exist in silo; they are used by people living in the real world. The same can be said about physical spaces, which are no longer complete without a digital aspect.
So how can we connect them?
Start with Joy
Most experiences are measured by commercial metrics. These matter, but should not be the centre. The point is how people feel. If joy is the metric you design for, the right commercial results will follow.
Add moments of delight
Joy is the overall feeling. Delight is the surprise and unexpected moments that makes an experience worth talking about. These need to be sprinkled in like magic.
Link the physical and digital worlds
The best digital experiences get out of the way. They remove frustrating admin and work quietly in the background so guests can enjoy the show happening in front of them.
Make it inclusive for everyone
Connection only matters if everyone can take part. Technology can help here, from accessible booking to quieter sessions and assistive tools, so everyone can choose how they join in.
Let's build something joyful together
Building an experience is no easy feat, but together we can create something truly magical.
Playbook
See behind the curtain and show
Thoughts on experiences, products, creativity and the things happening behind the experiences we remember
Moments to be proud of
My work spans across digital and physical mediums. Take a look at some of my recent successes.
Work
Digital Products
My focus is rooted in end-to-end delivery, data-driven strategy, and collaborative team leadership.
By using active and passive research methods to uncover friction points and create moments of joy, I translate user insights into actionable roadmaps that validate business assumptions, streamline development, and drive long-term guest satisfaction.
Work
Live Experiences
Building live events and entertainment that ignite audience engagement.
Utilising storytelling to create environments that encourage in-person connection and brand loyalty whislt working to strict timelines and budgets.
Forrest Creative
Let's work to create some magic together
At the heart of my approach is a commitment to quality deliverables, transparent communication and joy.
Discover how we can work together to craft and deliver experiences that wow audiences and drive business results.