About me
Experienced and dedicated experience design professional with over a decade of expertise in crafting compelling end-to-end customer experiences, particularly within the dynamic realms of commercial, entertainment and digital.
Proficient in elevating existing customer journeys through a holistic approach encompassing competitor analysis, data-driven insights, end user-driven feedback and agile iterative design methodologies.
Possesses strong leadership skills, adept at guiding teams towards a shared vision and motivating them to achieve excellence. Intrinsically curious and skilled at fostering collaboration across diverse teams, consistently delivering final products that harmonise with timelines and budgetary constraints.
Key skills
- UX / UI (web & app) design and strategy
- Set design and strategy
- Visual merchandising design and strategy
- Event design and management
- Stakeholder management
- Workshop facilitator
- Strong presenter to clients
Software knowledge
- Figma / Figjam
- Adobe Creative Suite
- Microsoft Office
- Apple iWork
- Google Office
- Sketchup
- Shapr3D
Achievements
Best Pantomime (Rapunzel)
NODA (District 1) - January 2024
This holistic award acknowledges all disciplines that were involved in the production. I led the set design to ensure it looked visually stunning for audiences and worked well for all crew working backstage moving set.
Best Staging (School of Rock)
NODA (District 1) - January 2024
I was the assistant stage manager for this show and worked closely with the creatives, cast and crew to ensure that production ran smoothly at each show.
Quarterly Award - Product and Design Class
Interactive Investor - December 2023
Due to numerous high quality and performing projects that I delivered in 2023, I was nominated by fellow peers for this award.
Best newcomer
PADOS (Prestwich Amateur Dramatic & Operatic Society) - October 2023
For my efforts in 2023, including the heavy involvement within the School of Rock and Rapunzel productions, plus the revamping of the website, I was nominated for this award by a high majority of members of the committee.
Current roles
UX Designer
Interactive Investor - August 2022 to Present
In house UX designer working across multiple projects with experience in app and website design.
Social Lead
PADOS (Prestwich Amateur Dramatic & Operatic Society) - August 2023 to Present​
Design, plan and oversee all social activities within the society to help drive engagement and membership acquisition.
Website design and maintenance
PADOS (Prestwich Amateur Dramatic & Operatic Society) - March 2023 to Present
Redesign and maintain the PADOS website to provide a better user experience whilst increasing membership engagement and sales opportunities.
Past roles
Floor Lead - Visual Coordinator
Patagonia - November 2020 to November 2021
Managed the in-store customer experience whilst installing commercially focused visual layouts that enhanced business metrics and brand presence.
- Improved sales conversion by 5% from the previous year by researching customer journey improvements needed in-store.
- Collaborated closely with my team to deliver service standards that resulted in repeat business.
- Ensured on-time operational project delivery was concurrent with high quality customer service to provide overall business success.
Crew Engagement Manager
Disney Cruise Line (DCL) - February 2019 to April 2020
Designed and delivered experiences with a crew focus that consistently enhanced overall customer Net Promotor Score (NPS) for DCL, utilising high service quality and storytelling Disney is famous for.
- Delivered an end-to end experience from design to implementation, ensuring high quality was attained at each stage.
- Integrated food & beverage, entertainment and technical offerings to provide a rounded experience, whilst constantly assessing the product and analysing ways to improve the benchmark standard.
- Consistently improved the operation by collaborating closely with on-board departments and shoreside stakeholders.
Cultural Representative - Guest Experience
Walt Disney World - June 2017 to June 2018
Trained to high quality Disney service standards to welcome over 75,000 international guests per day to the UK pavilion in the EPCOT theme park.
- Gained knowledge of international business management and how to meet expectations from a global audience, taking into consideration cultural differences.
- Conducted interactive presentations and workshops to over 150 guests per day, to increase sales and engagement with the Twinings brand.
- Utilised problem solving and empathy to understand guests’ needs and find a solution to ensure their experience exceeded expectations. This included regular feedback sessions with leadership to improve standards and offerings.
Visual Manager
Jack & Jones - August 2016 to June 2017
Responsible for the commercial product visuals and customer journey within the store, including generating new layouts for product launches and to help sell through rates on underperforming departments.
- Implemented creative layouts that focused on sell-through rates and customer engagement which lead to a 10% rise in turnover from the previous year.
- Worked across the area to update existing store layouts to help elevate the brand, and allow them to focus on the company goal for the season.
- Managed stakeholders across the business to build a strategy in-store that complimented marketing drives and integrated delivery schedules to staff work patterns.